What I Learned From My First Book Launch

I had the privilege of planning a book launch for Ken Cochrum’s first book. Ken and his wife Ann are dear friends who also happen to have been our team leaders for the last eight years. The book is called Close: Leading Well Across Distance and Cultures. This week I guest posted for Ken about what I learned from planning my first book launch.


This guest post comes from Kourtney Street, a dear friend and teammate whose vision helped me transform a great idea into a tangible project. By God’s grace my book CLOSE hit #1 in three categories of Kindle downloads this week: Church Leadership, Business & Management>Teams, and >Leadership.

Over the last eighteen months, our team watched as Ken completed his dissertation and transformed it into a book accessible to business and ministry leaders. In March I had the privilege of spearheading the launch for Close: Leading Well Across Distance and Cultures. I’ve been asked to share what I learned from launching a book. Here are my favorites, in no particular order:

Every Book Launch Needs a Wedding Planner. Smart brides and grooms know that having someone oversee all the important details of their big day is a non-negotiable. Wise authors take heed. If writing a book is like a wedding, the launch is the reception. Yet most authors leave after the vows only to miss the amazing celebration afterwards. Writing a book is exhausting. Authors must budget time and resources to ensure a successful launch. This includes finding someone to oversee your launch. Even an amateur, like me.

Every Amateur Book Launcher Needs Help From an Expert. There are copious books and resources on the Internet that got the ball rolling. But taking the message of Close to heart, I found someone to lead me well from a distance. In a providential turn of events, God provided Becky Robinson of Weaving Influence to coach me. Becky is an expert at promoting books for successful leaders, so Ken and his message were her forte. The launch would not have been as successful as it was without her wisdom and encouragement. I also gained a wonderful friend in the process.

Click here to finish reading…

Kourtney Street